Saturday, July 31, 2010

Ready For the Holidays - Pt. 3

Now is the time to start thinking about your holiday enhancements as the holidays draw near. You can update your home page or completely revamp the site to announce the upcoming holiday.

You want to supply your customer with what they’re looking for and make the process easy and fun. You want your customer to remember a positive, fun holiday experience. You want to keep the coming back season after season.

Refreshing your site from time to time keeps it fresh. Celebrate holiday themes, be familiar to your customers but also be surprising, keep them coming back to see what you’re up to next.

If your e-commerce software does not allow for multiple site designs, change your banners to meet your holiday needs. Make your changes for the beginning and the end of each season.

This can be a daunting task, but it keeps your customer’s coming back for a look see and a sale. My neighbors celebrate every festive occasion in a calendar year and month. I love it, so let’s work this into our e-commerce sites.

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