Now that you’re starting with your new business it is imperative that people should know all about it. And now I shall present you with the 8 most effective ways in advertising your craft business the cheapest way.
Attend community events. Potential clients are found anywhere, attending events and socializing with others would be a great way of finding them. Giving them business cards, stunning smile and assuring hand shake would surely give them away.
Get referrals. The most common but best way of advertising is the word of mouth. We all know that it’s not easy to earn one’s trust because they are careful not to be deceived. Now having rendered good service to your clients would be a good thing to do because they can be the instrument in gaining other people’s trust. All you have to do after giving them quality service is to allure their friends and family to try your reliability.
Give free class presentation. Students might not have the money to purchase your goods but they have the ability to persuade their parents to purchase the goods they want. It can also be a good way of advertising for many schools run regular programs and presentations that are financed by local businesses and members of the community.
Write an article for a newspaper or magazine. Advertising through media is very much costly but writing articles for it is not. The secret to publishing it is that the articles must be made to target the interest of your customer and not just for your business advertisement.
Host a networking event. A lot of groups do business card exchange monthly. Hosting it would mean a larger scale of referrals and customers.
Use the power of the social media. People these days are fond of using social networking sites like Facebook and Twitter. Communicating with your clients and promoting your products through these sites would mean a lot of publicity. You can also do blogs which is very common for people nowadays.
Use fliers and booklets. Distributing booklets to people and placing fliers in strategic locations with information that would catch their attention would be an ideal thing to do.
Engage in trade shows and table-top mixers. This might be expensive if you can’t find a mixer. But if you do, you’d just be able to spend a hundred dollar for a table. Just get in contact and follow-up the people you meet in the event and you’d surely have great chance of boosting your business and staying in the spotlight.
There might be a lot of ways to advertise your business but still perseverance and commitment would always be needed.
